Hero Bike Showroom

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Semester
Competition Name
Student Name
Kimaya Churi, Nidhi Khot,Abhishek Suryavanshi
Hero Motocorp Bikeshowroom Design
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Competition Brief:
The aim of the competition was to design a bike showroom for Hero Moto Corp.
Narrative:
Starting our research by showrooms, we analyzed spaces planned and requirements for each space. The site proposed is located in an urban context consisting of a Hero Moto Corp service showroom, which catered to the extra space required for the service area. The process started with form development, a basic cuboidal form with the addition of a mezzanine floor, which gave an overhang to the front glass facade which protected interiors from the extreme harsh sun. Also, a rectangular plan allows less negative spaces and more space utilization. The zoning of spaces is done ensuring optimal use of built space and catering to the user traffic. Considering road junctions in the urban context, the front and west side facades are provided with a glass glazing wall. This provides visual access to the pedestrians, thus captivating customers and increasing footfall. A newly launched model is displayed on a circular podium opposite the entrance. A band of red stripes, meandering about the floor gives a sense of flow. A sense of unification between the interiors is observed through the element of stripes. The light element provides a bold backdrop to the display models. The entire space was planned to satisfy every user's requirements, thus maintaining the user and space engagement.
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